Puja Nayyar, a NIFT graduate with a decade of craftsmanship behind her, is a quiet worker who shies away from publicity. With a loyal clientele in exclusive circles, the Brand has created a unique niche in the fashion industry. Her innovative textures, seasoned understanding of fabrics, passion for romantic and quirky clothing and obsession for perfection are famous.
Puja, who has worked closely with the late Alexander Mc Queen and has been applauded by renowned fashion critic Suzy Menkes, believes in team work and original ideation towards experimentation in design.
The Brand consistently works towards conceptualization and development of detail-oriented textures and demurely delicate embroidered ensembles. An intelligent mix of paradoxical mediums effectuate strong, alternative concepts in fabric manipulation.
The Brand relentlessly strives towards creating pieces of clothing with an architect’s precision and a painter’s romanticism. Puja believes in timelessness of craftsmanship that embodies both tradition and progressive artistry. The beaming smile of a satisfied customer is her poison.
Puja Nayyar has been a part of international shows and exhibitions, with her immaculately finished collections, as well as an active member in Lakme Fashion Week and Wills India Fashion Week back home. Puja has been selected as one of the 5 Asian Designers, for excellence in work, to showcase at the Mercedes Benz Fashion Week in Paris and Singapore.
The Brand has collaborated with the Aditya Birla Group to design and produce edgy collections with a contemporary vision for the current three seasons. The collections have been very well- received by Aditya Birla’s team and the end consumer.
A perfectionist, who knows no other way, Puja Nayyar is an artist, who conveys a concentrate of sincere ideas and emotions through her work."Two roads diverged in a wood, and I-- I took the one less traveled by, And that has made all the difference." -Robert Lee Frost